Social video marketing
What is video based marketing?
That’s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products
Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. In a successful social video marketing campaign, the content, distribution strategy and consumer self-expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content – then further disseminate it out to their social acquaintances. Social video typically benefits from a halo effect cast by the “influencers” of a given social grouping. Social video marketing draws on consumer-culture theory, economic theory, and social theory around the psychology of sharing. Social video marketing differs from social marketing, which has the intent of influencing behavior for a social good.
Video is a highly effective form of content. Get your own marketing video (a full minute) that you can share on your social media networks – Whatsapp, Twitter, Instagram, Facebook etc.
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