Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Why digital Marketing is important
Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit.
Benefits of digital marketing
Target prospects most likely to purchase your product or service.
Digital marketing allows you to identify and target a highly-specific audience unlike traditional adverts on TV, in a magazine, or on a billboard. You can then send this audience personalized, high-converting marketing messages.
For example you can use Social Media’s targeting features to show adverts to a certain audience based on variables such as gender, location, interests or networks. You can also use PPC or SEO strategies to show adverts to people who have searched specific keywords in search engines like Google.
It is more cost-effective than traditional marketing methods.
Digital marketing enables you to track your campaigns and see how they are doing in real time. This allows the user to decrease or increase the amount of money they are spending on a certain platform depending on the return being realised from that particular platform. Making you able to respond to changes in the market to suit your business.
The same cannot be said for traditional forms of advertising. Your billboard will still costs the same, whether or not it converts for you.
Allows you outrank bigger players in your industry
For a small business, it is very difficult for you to compete with the major players in your industry given their financial muscle to invest in television commercials or nationwide campaigns.
Fortunately, using digital marketing, there are opportunities to outrank the big players through strategic digital marketing.
Search engines don’t care which brand is the biggest but rather prioritize content that resonates best with the target audience and what they are looking for.
Digital marketing is measurable, giving accurate results in real time
This is one of the biggest benefits of digital marketing when compared to traditional advertising. If you put an advertisement in a magazine, it is very difficult to estimate how many people actually opened the page where your ad is and actually saw it. There’s no concrete way to know if that ad was responsible for any sales at all.
Unlike most offline marketing efforts, digital marketing allows you to see accurate results and measure the ROI of any aspect of your marketing efforts.
How to strengthen your Digital Presence
Social Media Marketing
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. They are a variety of channels you can use to achieve this e.g. Facebook, Instagram, Twitter, Whatsapp and LinkedIn.
Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of Social Media. Given the fact that so many of us consume online videos on a daily basis, using video should be part of your digital marketing strategy. See how easy it is with our video packages for social media.
SEO - Search Engine Optimisation
This is when your website pages are optimized so that it ‘ranks’ higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives.
On page SEO focuses on the content and by researching keywords for their search volume and intent, you can answer questions for readers and rank higher on the search engine results pages (SERPs).
Off page SEO focuses on activities that takes place “off the page” when looking to optimize your website. This includes backlinks to your site from other platforms.
Pay Per Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place. Other channels where you can use PPC include:
- Paid adverts on Facebook where users can pay to have a video, image post, or slideshow published to the newsfeeds of people who match your business’s audience.
- Twitter ads campaigns where users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplish a specific goal for your business.
- Sponsored Messages on LinkedIn where users pay to send messages directly to specific LinkedIn users based on their industry and background.
- All of these posts,be it video or image posts can be created for you by our graphic design service or video creation.